Clever little bag

Shoe Boxes That Make People "Buy the Casket and Return the Pearl"

The carbon emissions and waste caused by cardboard shoe boxes and a large amount of lining paper are key entry points for many shoe brands to realize their sustainable development goals. For example, some shoe boxes from Vans use 80% recyclable paper and soybean-based inks; Allbirds enhanced the anti-transportability in shoe box design to reduce double packaging, etc.

In 2011, German sports brand PUMA collaborated with designers to launch a creative shoe box: Clever Little Bag. The inner cardboard box of this shoe box is made from 100% recyclable paper, which can save over 65% of paper, 60% of water, energy, and fuel consumption compared to traditional shoe boxes annually; The upper cover of the shoe box is also a handbag made from recyclable plastic, which not only avoids additional bag supply in malls, but after taking out the shoes, the bag itself can be repeatedly used as a fashion shopping bag. Ideally, these shoe box bags can save 275 tons of plastic bags.

This shoe box received multiple design awards including the American IDEA Award, the German iF Award, etc., after its launch. Its outstanding performance not only lies in the fusion of product and sustainability, but also in achieving the balance of sustainability and fashion aesthetics. When sustainability becomes synonymous with "trendy," consumers are likely to "buy the casket and return the pearl," paying for a sufficiently interesting packaging.